Manage Your Online Reputation Or I Will

Another great resource from the same person who brought us the Healthcare Social Media Wiki. Found on the DoseofDigital blog, this post - Manage Your Online Reputation Or I Will - has a list of all the social media sites out there who may be discussing your brand.

The list is sorted in order of importance, and even includes tips on how to search for your brand and what to search for.

It's really important to know what people are saying about your brand online. For example, there are several unofficial “Pfizer“ groups on Facebook that express some negative opinions.

Bottom line - Although you can't control what people say about your company, keeping track of it will help ensure it doesn't appear at the top of a Google search.

Check It Out! New (to me) Social Media Wiki!

You hear about it from time to time - pharma is attempting to dabble in social media.

Whether it be the ADHD Moms Facebook page (created by Johnson & Johnson), or a pharmco starting a Twitter account, such as the one hosted by AstraZenca US - pharma and social media are no longer like oil and water.

Unless you've been hiding under a rock for the past year, this is old news.

However, what is new news (to me at least) is this wonderful Healthcare Social Media Wiki that was created to "house every Social Media project that has been created by pharma (or healthcare companies in general)."

I highly recommend that you check it out. The wiki includes:

• Every known Facebook and MySpace page (yes, MySpace still exists), blog, Twitter account, etc. created by a pharmco
• Patient communities
• Marketing professional communities
• Hospitals that use social media
• Brand sites
• Top industry blogs and Twitter accounts

Who knows, someday the AdPharmBlog might be on there!