WTH (what the heck) is AdPharmBlog?

Welcome to AdPharmBlog! Hopefully this will be the first of many high-quality posts written on this blog.


AdPharmBlog is a collection of perspectives, thoughts and ideas about all things related to pharmaceutical advertising - written by a group of people who work together at a healthcare ad agency.


Our experience and background varies - we are account executives, art directors, interactive art directors, media strategists, medical strategists, copywriters, VPs, and interns. However, we all have the same desire to share and communicate information with each other and those outside our office.


AdPharmBlog is very much a work in progress but we hope you stick around and continue to read as it begins take shape and grow....